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Venture Lounge Podcast with Reach Commercial Founder, Cassandra Hartford

  • Writer: Cassandra Hartford
    Cassandra Hartford
  • Jan 20, 2024
  • 2 min read

Updated: Feb 11





We thrilled that our bold leader, Cassandra Hartford, was recently featured on the popular Venture Lounge podcast, presented by Matt Helmintoller of Legacy Angel Network. During the spirited discussion, Cassandra discussed her tale of business, tenacity, community building, and enthusiasm for commercial real estate in Melbourne/Brevard.


Cassandra is already well-known in our community as a real estate entrepreneur and the driving force behind downtown Melbourne's expansion. But in this interview, she revealed her journey from struggling single parent to running her own brokerage before the age of 32. Her advise to others hoping to excel in a male-dominated field such as commercial real estate? Find those who want to retire and become their energetic intern to inherit clients.


Cassandra, who is never satisfied, continues to work to promote affordable housing, support local companies, and mentor new agents. She added that she chose to start Reach Commercial in the renowned Flatiron Building in downtown Melbourne as an opportunity to leave her mark on the area that provided her with one of her first major listings.


Cassandra's large personality shone through with her entertaining personal stories and desire to help other entrepreneurs prosper in our community. According to Matt Helmintoller, she is both "Brevard's leading commercial real estate broker" and "hilarious, with a big heart for her city." We're fortunate to work with someone who is so witty, educated, connected, and committed to bringing out the best in Melbourne.


We recommend that you listen to the entire Venture Lounge episode to better understand the woman behind the Reach Commercial brand and objective. Cassandra's distinctive blend of grit, grace, intelligence, and charm is sure to inspire and entertain. Please let us know if you need any commercial real estate assistance!



- Reach Commercial 


 
 
 

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Brevard County Commercial Real Estate

We Are NOT Your
Grandpa's Brokerage

Melbourne • Palm Bay • Viera • Cocoa • Titusville

What We Do

Commercial Real Estate Services Across Brevard County

Every asset class. Every transaction type. One team that closes more commercial deals on the Space Coast than anyone.

Office Space

$14 - $28/SF

Executive suites to corporate headquarters. Free tenant representation across every submarket in Brevard County.

Warehouse & Industrial

$8 - $16/SF NNN

Flex bays, distribution centers, and manufacturing space. The market SpaceX and L3Harris call home.

Retail Space

$14 - $30/SF NNN

Inline, endcap, pad site, and restaurant space along the Space Coast's highest-traffic corridors.

Commercial Land

$3 - $40/SF

Development sites for retail, industrial, multifamily, and mixed-use projects. 100+ parcels available.

Investment Sales

5 - 8% Cap Rates

Acquisition, disposition, and 1031 exchange advisory across every commercial asset class in Brevard County.

Valuations & BPO

Starting at $350

Broker price opinions, rental analysis, and portfolio reviews. 5-7 day turnaround.

Space Coast Market Snapshot

Brevard County by the Numbers

The Space Coast is not speculative. The growth is measurable, funded, and accelerating.

600K+County Population
60,000New Residents (10yr)
$3.9MAirport Grant (2025)
0%State Income Tax

Why Reach Commercial

The Most Active Commercial Brokerage in Brevard County

Market Knowledge

We are the most recognizable commercial brokerage in Brevard County. 17 years of exclusive Space Coast focus means our comp data, landlord relationships, and market insight go deeper than any platform can replicate.

Off-Market Access

Not every available space hits CoStar or LoopNet. We maintain direct relationships with building owners and regularly source opportunities that never get publicly listed.

Every Asset Class

Office, industrial, retail, land, investment sales, property management, and valuations. Your needs change, your broker does not.

Aerospace Knowledge

The Space Coast runs on aerospace. We understand how launch schedules, contractor expansions, and defense contracts move the commercial market.

Areas We Serve

Commercial Real Estate Across Brevard County

Melbourne
West Melbourne
Palm Bay
Viera
Suntree
Rockledge
Cocoa
Titusville
Merritt Island
Cocoa Beach

Frequently Asked Questions

Commercial Real Estate in Melbourne, FL

How much does commercial real estate cost in Melbourne, Florida?

Costs vary by property type. Office space leases for $14 to $28 per square foot per year. Retail space runs $14 to $30 per square foot NNN. Industrial and warehouse space leases for $8 to $16 per square foot NNN. Commercial land ranges from $3 to $40 per square foot depending on zoning and entitlement status.

Do I need a commercial broker in Brevard County?

You are not legally required to use a broker, but tenant representation is free to you. The landlord pays the commission whether you have representation or not. A commercial broker provides market data, off-market access, and negotiates terms that most tenants would not know to request.

What is a NNN lease in commercial real estate?

A NNN (triple net) lease requires you to pay base rent plus three additional expenses: property taxes, building insurance, and common area maintenance (CAM). This is the standard lease structure for retail and industrial properties in Brevard County. NNN charges add $3 to $10 per square foot.

What is a 1031 exchange in Florida?

A 1031 exchange lets you defer capital gains taxes by selling one investment property and purchasing another like-kind property. You have 45 days to identify replacement properties and 180 days to complete the purchase. Florida has no state income tax, making 1031 exchanges here particularly advantageous.

What areas does Reach Commercial serve?

We serve all of Brevard County including Melbourne, West Melbourne, Palm Bay, Viera, Suntree, Rockledge, Cocoa, Titusville, Merritt Island, Cocoa Beach, Cape Canaveral, and surrounding communities on Florida's Space Coast.

Ready to Make a Move?

Tell us what you need. Tenant representation is free.

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Or call us at (321) 514-0876