The Performance Mindset Podcast with Reach Commercial Founder, Cassandra Hartford
Updated: Aug 25
Cassandra Hartford, founder and CEO of Reach Commercial Real Estate, joined Amy Calandrino on the Performance Mindset Podcast to discuss commercial real estate, leadership, and building Reach in Brevard County.
In the interview, Cassandra discusses her path into commercial real estate and the work of building Reach Commercial Real Estate in Melbourne. The conversation covers brokerage, referrals, leadership, market conditions, and how she approaches difficult property and business decisions.
The episode also covers her work across sales, leasing, valuation, property operations, development, and repositioning. Cassandra explains the discipline required to operate an independent commercial brokerage and the importance of clear advice for property owners, buyers, landlords, and tenants.
Amy and Cassandra discuss market trends, referral relationships, continued learning, and the decisions that shaped Reach. Cassandra also shares how she evaluates opportunities and leads the firm through changing market conditions.
Listen to Episode 179 of the Performance Mindset Podcast for the full conversation with Cassandra Hartford, founder and CEO of Reach Commercial Real Estate in Melbourne, Florida.
Related Space Coast CRE resources: Industrial space in Melbourne, investment opportunities, and connect with our team.
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