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WHY I CAN'T SELL YOUR SMALL-BAY INDUSTRIAL PROPERTY AT A 4 CAP

  • Writer: Cassandra Hartford
    Cassandra Hartford
  • Jul 23
  • 3 min read

Why I Can't is a commercial real estate series by Cassandra Hartford about the requests brokers hear every day, the math behind the answer and the honest path to a better outcome.


The call usually begins confidently.


“I have a twelve-unit small-bay industrial property. It stays full. Industrial is hot. I want a 4 cap.”


Most of that sentence may be true.


Small-bay industrial is in demand. Contractors, service companies, manufacturers and the businesses supporting the aerospace and defense industries all need functional space. Well-located units with roll-up doors, reasonable clear height and enough room to park a work truck remain difficult to replace.


Your property may be excellent.


It still may not be a 4 cap.


A cap rate is not a grade awarded to a property for good behavior. Being full does not earn the building an A.


The cap rate is the property’s net operating income divided by its price. If the property produces $80,000 in annual NOI and you want $2 million, you are asking the buyer to accept a 4% unleveraged return before debt service, capital expenditures and whatever surprise the property has been saving for the next owner.


Now let’s use simple illustrative financing.


Assume the buyer borrows 75% of the purchase price. That is a $1.5 million loan. Even at 6.5% interest-only, the annual interest is $97,500.


The property produces $80,000.


It does not cover the interest, before the buyer repays one dollar of principal.


The buyer is paying $2 million for the privilege of losing money every month, on purpose, in writing.


That is negative leverage.


Sophisticated buyers sometimes accept negative leverage when they have a credible path to significant rent growth, redevelopment or a much higher future value. They generally do not accept it because the seller heard industrial was doing well.


The lender has another problem. Lenders underwrite debt-service coverage. They want the NOI to exceed the annual debt payments by a reasonable margin. Your property is not merely missing the margin. It has wandered off before the calculation started.


Then we need to look at the quality of the income.


Twelve tenants.


Five are month-to-month.


Two leases expired several years ago, but everyone kept paying, so nobody wanted to disturb the ecosystem.


The rent roll is “mostly accurate.”


The outdoor storage area has been rented to a guy named Steve on a handshake since 2019.


Management is shown as zero because management is you, answering tenant calls from your truck.


Repairs are zero because they were moved to another line.


Reserves are zero because the roof has not failed yet, and the roof is asking everyone to stop discussing it.


None of this makes the property bad. It makes the property different from the industrial sale you saw advertised at a 4 cap.


That sale may have involved new construction, strong tenant credit, longer weighted average lease term, contractual rent increases, professional reporting and minimal near-term capital exposure.


Your tenants may be wonderful people.


“Nice guy, usually pays by the twentieth” is not a credit rating.


The Space Coast growth story is real, but a rocket launch does not turn every contractor bay in Brevard County into institutional-quality aerospace real estate. The property still has to support the price through actual income and defensible underwriting.


Then comes the under-market-rent argument.


“My rents are low. The buyer can raise them.”


Correct. That is valuable.


But the buyer still has to create the value. They have to negotiate the renewals, risk losing tenants, absorb downtime, fund improvements, pay leasing commissions and prove the higher NOI.


An owner has two honest choices.


Sell the property based primarily on its in-place income and receive some credit for the mark-to-market opportunity.


Or raise the rents, renew the leases, document the expenses, improve the lease term and sell the stabilized income later.


What you cannot do is use tomorrow’s rents, today’s expenses and a 4 cap at the same time.


That is not aggressive underwriting. That is three separate fantasies stacked in a trench coat.


Bring me the actual rent roll, the signed leases and the expenses you have been quietly absorbing. I will show you where qualified buyers are likely to compete.


Competition can move a price.


A fantasy cap rate usually produces eleven months of silence followed by a price reduction every buyer can see.


The market may love your small-bay industrial property.


It still knows how to divide.


Cassandra Hartford is a commercial real estate broker and business owner serving Florida's Space Coast. She advises property owners on valuation, positioning, leasing and disposition strategy throughout Brevard County.

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